Become a Lottery Retailer

Make more profit and expand your customer base by becoming a Virginia Lottery Retailer. To learn more choose from the following options:

• Apply online via DocuSign
• Lottery Application (Read)
• Questions? Contact a Lottery representative
• Keno: Become an Entertainment Destination retailer

Retailer Accessibility Program

The Retailer Accessibility Program began January 1, 2011. This new program will further assist our retailers in making certain their facilities meet the needs of all lottery players. Find out more by choosing from the options below:

• Retailer Accessibility Program Overview
• Retailer Accessibility Guidelines

Retailer Center Forms & Documents

• Retailer Electronic Funds Transfer Form (EFT)
• Personal Data Form
• Traditional Retailer Contract
• Location Form
• License Application Page

Retailer News

• February Playbook
• March Playbook
• April Playbook

Retailer Incentives

• Enhanced Selling Bonus

Reference Guides

• Retailer Manual
• Gemini Touch Reference Guide
• Flex Reference Guide
• How to Identify a Problem Gambler
• Learning Wizard

Retailer Tools

• Virginia Lottery Services Portal
• Learning Wizard